Sandford PR


Who is Sandford PR?

 Katherine Sandford-Anderson

Katherine Sandford-Anderson

Sandford PR is a London-based integrated PR and Social Media consultancy that works across the design, architecture, interiors, luxury and lifestyle sectors. We curate earned media, support the creation of owned media, can facilitate paid media and activate organic and paid social media.  

We help businesses grow their profile with creative impactful campaigns, intelligent thinking and a bespoke, considered approach to all aspects of communication. We are passionate about generating awareness and developing the stories behind the brands, products and services to tell the right audiences in the most inspiring way.

Sandford Social compliments Sandford PR to offer clients the very latest social media management skills with which to navigate the digital landscape.
When we need to, we access a closely linked network of experts and likeminded practitioners – from branding, website design, SEO, marketing, photographers, stylists, to fellow PRs in fashion, jewellery, lifestyle, travel, food & drink brands, hotels and restaurants – to collaborate with.

Connecting and collaborating is at the heart of what we do.

Katherine Sandford-Anderson

London-based Katherine Sandford-Anderson formed Sandford PR in 2010 with Sandford Social launching in 2017. She is a strategic, creative, Design and Architecture PR and Social Media Manager with over 20 years of experience in both agency and in-house PR roles.

Katherine also undertakes a number of industry talks and lecture roles, including teaching short courses for the KLC School of Design on Branding, PR and Social Media for Interior Designers.

Prior to this, Katherine spent ten years working at Camron PR, where she honed her experience in home, lifestyle and interiors, art and exhibitions, retail and luxury sectors. Katherine also has first hand client-side experience from her time in-house at Designers Guild and more recently for Barber & Osgerby.

Christina Freyberg
PR Manager

Christina trained as journalist and has been working within the design, architecture, arts, luxury and interiors community for over 20 years. She has worked for agencies as well as in-house, managing a diverse portfolio of clients across multiple disciplines. More recently she  worked for Soane Britain heading up their Marketing and PR department.

Christina also has considerable experience in the arts arena having worked for the Royal Academy of Arts and Christie’s where she ran the London PR department. Other clients Christina has worked with prior to Sandford PR include Bill Amberg, Boffi,, Decorex, FRONT London, Kaelo, McKinley Spaces, LAPADA, Rose Uniacke, Smallbone of Devizes and The Devonshire Club.

Christina Clarke
Social Media Manager

Christina has worked as a Digital Project Manager and Project Director for 10 years with experience running large multinational campaigns and accounts in digital advertising agencies including McCann Erickson, MRM Worldwide, Digitas London and Publicis Worldwide.

She is a fully qualified Social Media Manager, working with Sandford Social’s clients to develop and implement integrated Social Media strategies.


Cristina Belmonte
International PR Manager

Cristina moved to Vancouver, Canada in 2009 after living in London for ten years. Whilst in London she specialised in global communications for the luxury market working with design, architecture, real estate and lifestyle clients at Camron and as an in-house PR consultant for some important architectural clients such as Richard Rogers, John McAslan, NBBJ, RTKL and Broadway Malyan.

Since then Cristina has carved a niche as an incredibly well connected international PR and has worked with Sandford PR’s international clients since inception to deliver media exposure around the world. She has built strong long-lasting relationships with the most influential international design and architecture journalists.

Lucy Hopkins
Social Media Manager

Lucy has spent the last 10 years working in the interiors and design industry. She started her career in the publishing world styling pages for Wallpaper* and House & Garden before moving into PR.  

She worked in-house for furniture and interior designer Faye Toogood and most recently for the renowned British furniture designers Barber & Osgerby, their architecture branch Universal Design Studio and industrial design studio MAP.  

Lucy is a fully qualified Social Media Manager, working with Sandford Social’s clients to develop and implement integrated Social Media strategies.