Mexico's premier silver brand TANE is synonymous with luxury and quality. In 2014, it appointed London-based product designer Bodo Sperlein as creative consultant. Charged with reinvigorating this exceptional artisan brand which dates to the 1940s, Bodo designed a collection of silver and porcelain pieces that launched during London Design Festival 2015 at the former Mallett Gallery in Dover Street and simultaneously at Decorex. Its launch coincides with the Dual Year of the "Year of Mexico in the UK" and the "Year of the UK in Mexico".
Sandford PR worked with TANE and Bodo Sperlein to create a high impact campaign for the launch of the new collection during London Design Festival which resulted in TANE’s international position being significantly strengthened.