Sandford PR
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Our Team

Katherine Sandford-Anderson
Founder & Creative Director

London-based Katherine Sandford-Anderson formed Sandford PR in 2010 with Sandford Social launching in 2017. She is a strategic, creative, Design and Architecture PR and Social Media Manager with over 20 years of experience in both agency and in-house PR roles.

Katherine also undertakes a number of industry talks and lecture roles, including teaching short courses for the KLC School of Design on Branding, PR and Social Media for Interior Designers.

Prior to this, Katherine spent ten years working at Camron PR, where she honed her experience in home, lifestyle and interiors, art and exhibitions, retail and luxury sectors. Katherine also has first hand client-side experience from her time in-house at Designers Guild and more recently for Barber & Osgerby.

Katherine Sandford-Anderson

Katherine Sandford-Anderson

Christina Clarke
Head of Sandford Social

Christina heads up the Sandford Social team, developing digital strategies for a range of clients that align to wider business objectives. She also works closely with clients to ensure influencer campaigns have an affinity to their brand and has built relationships with these influencers to support brands in building awareness and trust.

She also works in the role of Community Management, successfully managing social media accounts on a day to day basis across multiple platforms. Additionally, Christina runs workshops for those clients who need to gain initial social media knowledge.

Christina has previously worked as a Digital Project Manager and Project Director for over a decade, with experience running large multinational B2B and B2C campaigns and accounts in digital advertising agencies including McCann Erickson, MRM Worldwide, Digitas London and Publicis Worldwide.

Christina Clarke

Christina Clarke


Melissa Byrne
Senior PR Consultant

A PR and marketing communications specialist with more than 20 years of publicity and consultancy experience, Melissa has worked across the property, corporate, art, design, fashion and travel sectors. Working in both agencies and in-house as a PR consultant for a wide range of niche brands and well-known names such as Harrods, Knight Frank and The Crafts Council as well as heading up the PR department for The Conran Shop for over 4 years.

Prior to independent consultancy, Melissa was global head of PR for the business services firm PKF, head of marketing at the UK’s third largest FTSE 100 Property company, MEPC and associate director at property marketing specialist, Halogen with clients including Land Securities, F&C and Savills.

Amelda de Segundo
Senior PR Consultant

Amelda is an international communications and PR professional within the luxury lifestyle, design and most recently technology sectors. After stints at agencies Camron PR and Cultural-Agenda, Amelda then went in-house for 5 years at global fashion brand Ralph Lauren as PR Manager for Ralph Lauren Home collections. Most recently, Amelda relocated to Amsterdam to take on a Brand PR lead role at Royal Philips HQ, developing strategies and campaigns for two of their global consumer lifestyle businesses.

Amelda is a brand and corporate PR with recent experience in reputation management, crisis communication, stakeholder management, internal PR and thought leadership, alongside her traditional media relations, influencer marketing, social and digital content creation skills.


Cristina Belmonte
Senior International PR Consultant

Cristina moved to Vancouver, Canada in 2009 after living in London for ten years. Whilst in London she specialised in global communications for the luxury market working with design, architecture, real estate and lifestyle clients at Camron and as an in-house PR consultant for some important architectural clients such as Richard Rogers, John McAslan, NBBJ, RTKL and Broadway Malyan.

Since then Cristina has carved a niche as an incredibly well connected international PR and has worked closely with Katherine delivering global campaigns for Sandford PR’s clients since inception. She has built strong long-lasting relationships with the most influential international design and architecture journalists.

Lucy Hopkins
Social Media Manager

Lucy has spent the last ten years working in the interiors and design industry. She started her career in the publishing world styling pages for Wallpaper* and House & Garden before moving into PR.  

She worked in-house for furniture and interior designer Faye Toogood and more recently for the renowned British furniture designers Barber & Osgerby, their architecture branch Universal Design Studio and industrial design studio MAP.  

Lucy is a fully qualified Social Media Manager working with Sandford Social’s clients to develop and implement integrated Social Media strategies across multiple channels and client accounts.  


Elle Judge
Account Executive

Elle has a background in creative arts. She graduated in 2009 with a degree in Fashion Photography from University of Arts London and then went on to spend a number of years working in the music industry managing internationally renowned artists.

More recently she’s worked as a Content Strategy Executive for Push PR running various beauty brands’ campaigns and for West Elm to launch their brand Pottery Barn Kids to the UK market. Elle supports the Sandford PR and Sandford Social teams across all accounts.