How do you create a brand strategy for a product launch? What are the key elements of a communications plan to tell your story? We explore this in our latest journal article.

Do you know what sets you apart from your competitors? Does your brand story come across clearly to your audiences? We share our top tips for how to craft your brand story and communicate it clearly.

TikTok vs Google. Can this popular video platform start to rival the world’s biggest search engine? And how can design brands make the most of the platform? We explore this and more in our latest Journal article.

How can PR help my new business efforts? We look at how PR agencies can help architects and interior designers in particular to make the most of this marketing tool.

What does the future look like for social media, and how should interior design brands and architecture practices approach their digital marketing strategy in 2023?

Sustainability in design - how can you communicate your efforts through marketing and PR as interior designers or architects ? H

Would like some ideas for Reels on Instagram? We take five examples of Reels executions that can provide inspiration for designers, architects and more.

How do you develop showroom marketing strategies to help you launch your new location? We look at how your communications are key to ensuring success.

Pinterest for interior designers: we explore the strategies and benefits that this platform can bring to people in the design industries.

Instagram Reels are becoming a vital part of your social media marketing plans. But how can you create a short-form video that appeals to your audience if you don’t have time or budget?

Want to know what happened at London Design Festival 2022 as it celebrates its 20th year? We have you covered!

Want to know what happened at Europe’s biggest design fair? Take a look at our round-up of some of the best design has to offer at this year’s Salone del Mobile and beyond.

Is your Instagram engagement at an all-time low? Is your reach disappearing? Then it’s time to rethink your content. Instagram’s push towards short-form video and paid social has seen brands adapt quickly to make a change. We explore how.

Clerkenwell Design Week 2022 brings together many design-led businesses in the East of London and this year promises to be no exception. Returning after a hiatus, find out what Sandford recommends you see.

Katherine reflects on over a decade in the communications industry and how PR, digital marketing and social media for the design industries have evolved in that time.

Clerkenwell Design Week events: With the festival’s return after a two year enforced hiatus, this year promises to be three days of inspiring events

How to build your personal brand? What is personal branding? And what steps do you need to take to build and develop yours?

Social media in Ukraine crisis: we are using the likes of Facebook and Instagram as alternative media outlets to understand how we can help.

We pay tribute to the life and work of celebrated and beloved Ukrainian folk artist, Maria Prymachenko

Interior Design Social Media Trends: What to look out for and how socials can help interior designers and design brands to up their digital game.