The Sandford Journal

The place for advice, tips and our latest news.

DIGITAL MARKETING   —  PR   —  SOCIAL MEDIA  —  EVENTS   —  ART   —  DESIGN   —  PRESS RELEASE   —  GUEST BLOGS

PR, Influencer Marketing, Digital Marketing Christina Clarke PR, Influencer Marketing, Digital Marketing Christina Clarke

The Art of the PR Collaboration: different avenues for brand partnerships and their benefits

Explore the "Art of the PR Collaboration," about how brand partnerships offer access to new audiences, enhance recognition, and deepen consumer engagement. It covers strategic avenues like co-branded collections, influencer partnerships, event-based collaborations, and media tie-ins, emphasising shared values, authentic influencer fit, and complementary offerings for long-term marketing success.

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PR, Brand Christina Clarke PR, Brand Christina Clarke

Brand launches in a new market: The benefits and challenges

Brand launches in new markets present exciting growth opportunities but come with challenges. This in-depth article explores insights from industry experts on navigating bureaucracy, market penetration strategies, and digital marketing tactics for successful international expansion.

Learn how luxury brands can leverage PR, influencer marketing, and cultural nuances to establish a strong presence in new territories like the US and Middle East. Discover key takeaways from London Design Week and expert advice on mitigating risks while maximising brand potential.

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PR Christina Clarke PR Christina Clarke

Architecture and PR

Discover the vital role of public relations in the field of architecture with our in-depth article, "Architecture and PR: How to Communicate Your Design Vision." Learn effective strategies for architects to convey your design concepts, engage with media, and build a strong professional reputation.

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