Fabled Studio
Helping an acclaimed international interior design firm to generate hype around multiple high-end restaurant openings
PR AND DIGITAL MARKETING services delivered
PR strategy and execution
Event management
Social media consultation
THE CHALLENGE
Fabled Studio is an acclaimed international interior design firm in London. Established in 2011 by Tom Strother and Steven Saunders, they specialise in Luxury Hospitality, F&B and Residential design, captivating urban audiences through cinematic storytelling and intricate details.
The practice faced the challenge of ensuring its design work stood out amidst the buzz of two high-profile London restaurant openings. With both the opening of seafood restaurant Manzi’s and the much-anticipated opening of The Wolseley City, their designs risked being overshadowed by the restaurant’s rich history and the broader hype surrounding the event.
Sandford was tasked with cutting through the noise and highlighting Fabled’s exceptional design contributions, managing launch PR campaigns for both these and other notable projects
OUR SOLUTION
Our collaboration with Fabled Studio began with the opening of Socca in Mayfair in 2023 – a collaboration between Michelin-starred chef Claude Bosi and restaurateur Samyukta Nair. They needed a publicity team to ensure the focus wasn’t just on the food, but also on their incredible interior design work.
We then continued to support them during the revival of the iconic Soho seafood restaurant, Manzi's and the opening of the much-anticipated The Wolseley City restaurant. They needed to initiate PR campaigns with UK media, generating hype surrounding their extensive refurbishments of these properties as well as other significant openings such as Core by Clare Smyth.
Sandford supported Fabled Studio in a number of ways to promote their exceptional design work. Highlights included: PR coverage, supporting the coordination of parties with high-profile guests in the restaurant and design worlds, as well as social media strategy and direction.
The campaign resulted in multi-channel coverage across key design press, including Wallpaper*, The Times, The Guardian, The Financial Times, Dezeen, and Monocle. The coverage reached over 1.2 million views across all publications and an audience of over 600 million globally.