Jennifer Manners
Elevating the digital presence of a bespoke rug brand through strategic storytelling and targeted social media growth
services delivered
Social media strategy
Instagram management
LinkedIn activation
Content strategy
Blog and editorial development
Paid social campaigns
THE CHALLENGE
Jennifer Manners is known for beautifully crafted bespoke rugs that combine luxury design with sustainability and responsible production. While the brand had a strong reputation among interior designers, its digital channels were underutilised and did not fully reflect the craftsmanship, collaborations and design thinking behind each collection.
Sandford was appointed to strengthen Jennifer Manners’ digital presence, increase audience engagement and support international growth, particularly within the US interior design market.
OUR SOLUTION
We developed a cohesive digital strategy to highlight the artistry and values behind each rug, built around four core content themes: craftsmanship, sustainability, designer collaborations and interior styling inspiration. These were delivered across Instagram posts, Reels, Stories and blog content to build a rich brand presence.
To support growth in the US market, we implemented targeted engagement strategies with interior designers and collaborators across the UK and the US. We also revitalised the brand's LinkedIn presence, adapting content to drive B2B engagement with designers, specifiers and industry professionals.
Alongside social media activity, we launched the Design Journal, a new editorial platform to showcase collaborations, sustainability credentials and the stories behind new collections.
THE RESULTS
The strategy significantly strengthened Jennifer Manners’ digital presence and engagement. Instagram performance more than doubled during the campaign period, with views rising from 36,988 to over 91,000 organically, while the account grew to more than 19,000 followers.
Targeted activity also expanded the brand’s international reach, particularly in the US. Alongside this, the reactivation of LinkedIn opened new opportunities to connect with interior designers and industry professionals, while paid campaigns supporting the launch of the TERRA collection drove additional traffic and visibility for the brand.
“Sandford have been so dedicated and responsive. Their streamlined, strategic approach was key for us as a small business, and I am grateful for all of their help and support.”