Explore the "Art of the PR Collaboration," about how brand partnerships offer access to new audiences, enhance recognition, and deepen consumer engagement. It covers strategic avenues like co-branded collections, influencer partnerships, event-based collaborations, and media tie-ins, emphasising shared values, authentic influencer fit, and complementary offerings for long-term marketing success.

Discover how influencer marketing services are evolving in 2025 to drive brand visibility, trust, and engagement across B2C and B2B sectors. From micro-influencers to LinkedIn thought leaders, this article explores the strategic benefits, key trends, and how PR teams can harness influencer partnerships for lasting impact.